David Falk talks about Michael Jordan and The Last Dance

David Falk is best known for representing sports icon Michael Jordan for the entirety of Jordan’s career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has ever seen. In 2000 he had at least one client on all but two NBA teams and at one point he represented 40 players at a time.

He was listed among the “100 Most Powerful People in Sports” for 12 straight years from 1990 to 2001 and was also named one of the Top 50 Marketers in the United States in1995. Falk negotiated the then-highest contracts in NBA history for Patrick Ewing and Danny Ferry.

He also negotiated professional sports’ first $100 million contract for Alonzo Mourning as part of an unprecedented free agency period, during which his company, FAME, changed the entire salary structure of the NBA, negotiating more than $400 million in contracts for its free agent clients in a six-day period.

Also, he was heavily involved in the creation of Space Jam, Air Jordan, and has a great book called The Bald Truth.