Jesse Itzler wears many hats. He’s a former rapper, entrepreneur, and author. As a rapper he reached #74 on the billboard top 100, he wrote the NY Knicks theme song “Go NY Go”, and has written and produced songs for a number of companies. As an entrepreneur he co-founded Marquis jets which was later acquired by NetJets, he partnered with Coconut Water company, Zico which he helped sell to Coca Cola. Jesse is also a co-owner of the Atlanta Hawks. As an author he wrote a New York Times bestselling book called Living with a Seal: 31 Days Training With the Toughest Man on the Planet.
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