Now More Than Ever

"Now more than ever" is overused and typically factually wrong.
Here are some examples: 

1. We are divided now more than ever.

2. Our country is scarier now more than ever

3. Kids are lazier now more than ever. 

Forget about the kid’s laziness, the saying “now more than ever” is often lazy in and of itself.
 
A few questions to ponder.

1. How can we leverage descriptions over evaluations?

2. What other language can we use to grab people’s attention?

3. What impact might “now more than ever” have on the audience? What unintended consequences might be in play? 

Words matter. Whether they are referencing the state of today, yesterday, or tomorrow. Let’s make sure we are using them wisely.