Relationships are huge for sales/revenue. Systems are huge for growth; they allow us to unlock our potential and make performing easier, especially in a group context. Systems lead to better implementation. They are about “best practice.” Think of them as a philosophy; the way we want to play, sell, operate, etc. Great systems create efficiencies that reduce friction. Find a consistently performing organization and you will most likely find great systems. Systems are about unlocking potential.
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